The Glitter Tears Pipeline…
cultural resistance, historical parallels, beauty trends, social media aesthetics, runway-inspired looks, luxury sparkle style Kassandra Bryant cultural resistance, historical parallels, beauty trends, social media aesthetics, runway-inspired looks, luxury sparkle style Kassandra Bryant

The Glitter Tears Pipeline…

Queer goths adopted Euphoria's glitter tears first—not as trend, but visual conviction. Lemonhead LA saw 600% sales after the show. Stila, NYX launched "Euphoria-inspired" collections. 95% of matching eyeliners/eyeshadows sold out.

Industry calls this success. I call it extraction.

Glitter didn't start with Euphoria. David Bowie's Ziggy Stardust—heels, feathers, shaved brows—made it queer visual language decades ago. Gen Z uses trends as "connection infrastructure," spending $51-100 monthly on belonging, not just makeup.

Extraction sells glitter. Understanding sells loyalty.

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