The Work
The aim is work that speaks for itself. What follows is an unsolicited editorial exercise — a close reading of a brand that is already doing a great deal right, and a demonstration of what becomes possible when the copy finally catches up. ↓
⁘ EADEM
A Gliss Studio Editorial Exercise
CAST of CHARACTERS
EADEM — A Brooklyn-based clean beauty brand founded by Alice Lin Glaser and Marie Kouadio Amouzame. Built on the conviction that the beauty industry has spent decades formulating for one skin tone and calling it universal. Their products are developed specifically for melanin-rich skin, grounded in clinical science, and priced for the queen who knows what she's worth.
The Email Subscriber — She found EADEM because something about the brand felt like it was finally talking to her. She signed up. She's still here. Every two weeks, something lands in her inbox nudging her to buy something.
The Substack Subscriber — She went looking. She found an essay on the cultural weight of feeling enough in the wake of hypercritical beauty standards. She subscribed. She logs in when she remembers, which isn't often, because Substack requires effort and she has a full life.
The Purchaser — She bought the Mami Wata Ultra-Calming Rescue Mist because the copy made her feel seen in a way that most beauty brands don't even try. She hasn't heard from EADEM since, except to be told about the new mini size and the latest launch.
The Product — Mami Wata. Cloud Cushion Foundation. Formulations that carry real science — Ectoin, Panthenol, and Madecassoside. Developed for skin that the industry spent decades treating as an afterthought. The product is far from being the problem.
THE SCENE
EADEM has built something genuinely rare.
The visual world is sleek and detailed. The founders have a point of view — on skin, on science, and what it means to create for people that the industry continues to ignore.
The results earn the premium. The brand believes something, and it shows in everything from the packaging to the photography to the Substack blog that surfaces on a not-so-regular basis: Beautifully written, and largely unseen.
Here’s what EADEM has: a product that converts, a Substack that thinks, and an email list that trusts them.
Here’s what EADEM is missing: a voice that connects all three.
The Substack lives behind a login on a platform that requires its readers to come to it. It also lives as a blog buried at the very bottom of the homepage. The email list receives product announcements that are functional but entirely transactional. The subscriber who joined because she believed in the brand is being sold to, not conversed with. Between the Substack essay and the welcome discount code, there’s nothing. No letter. No editorial layer. No consistent voice arriving in the inbox that says: ‘We've been thinking about you and your skin.’
That gap — between what EADEM publishes and what EADEM sends — is the Narrative Gap.
The brand has a clear voice. It lives in the essays, in the founder interviews, in the ingredient breakdowns that read like literature. What doesn't exist yet is the foundation that carries that voice into the inbox, consistently, in the register the brand has already earned.
That is the work. And this is what it could look like.
Luxury brands are defined by the quality of every detail.
Most get everything right except the words.
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I'm Glissandre — a narrative strategist and brand writer. I've spent my career at the intersection of design, luxury sales, and storytelling, which means I understand both the visual language of luxury and the written language that has to carry it. My obsession with beauty goes back further than I can remember (and yes, there is photographic evidence).
Gliss Studio is the practice I built around a simple observation: the most beautiful brands in the world often have the weakest copy. The visual identity is considered, the product is legit. And the vision is legible in everything but the words. That's the gap I close.
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Every project starts with the same question: where is the distance between the brand you've built and the story you're telling about it? I call this the Narrative Gap. Finding it precisely is the work before the work.
I don't write generic copy. I research the brand's existing language across every touchpoint, identify where the voice is losing the sale or the relationship, and then rewrite from that specific gap. The result is copy that sounds like the intentional, brilliant brand you worked hard to build.
Everything I deliver is built to last. Not trend-responsive content or filler. I build the narrative foundation your brand can run on.
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I work with founders of beauty, fashion, and creative brands who know what they've built and have reached the point where generic copy is visibly holding them back.
My clients share a few things in common: the visual world is recognisable, the product is game-changing, and the brand has a point of view that hasn’t made it into the words yet. They're not looking for a content mill. They're seeking a strategic creative partner who will take the brand as seriously as they do.
If that sounds like you, the Narrative Audit is where we start.
What I do at
gliss•studio
I’m Glissandre - I help creative founders turn beautiful work into brands people actually remember.
With a background across design, fashion, and storytelling, my focus is singular: give visually driven luxury businesses words that feel as intentional as their aesthetics. Clear narratives, distinctive language, and messaging that finally sound like how your brand already looks and performs.
Alongside client work, I write about fashion, beauty, and culture for publications and am always open to commissions and collaboration. I partner with beauty, fashion, and creative studios to shape brand stories, refine voice, and build the kind of narrative foundation that supports long-term growth rather than quick trends.
If your work is already elevated, I'm here to make sure the story matches.
The Narrative Audit is where we start. ↓
